Staging rooms where people tend to spend the most amount of time makes the biggest impression on buyers. Focus on the rooms that count the most.
When staging a home for a family with small kids, the most important areas to stage would be the main living areas such as the family room, dining area, outside living, kitchen, master suite, playrooms, and kid’s room to attract a young family demographic.
For a young couple expecting their first child, the home needs to be staged in a way that makes that future buyer feel like the home was designed specifically for them. Since so many people are working, learning, and vacationing at home due to COVID, every room should make the buyer feel like the home is perfect for their evolving family.
Having an experienced staging company to collaborate with in order to help attract the right home buyers really does take a whole lot of talent and skill to achieve the best outcome. Today, we’ll be sharing some of our top home staging tips that will immediately resonate with your future buyers…
1. Let the Neighborhood Speak
Have you ever heard this saying when people are looking to purchase a house? “It’s all about location… location… location!” Location is key when selling valuable real estate. Believe it or not, the location of a home is the single most important factor that buyers consider when looking for their forever home.
There are many things future buyers must consider along with the property’s location, like nearby schools, crime rates, amenities and transportation, the neighbors, future appreciation potential, etc.
That’s why it’s imperative to make sure your property is staged properly to convey to potential buyers that they are making the best decision possible when purchasing the home because it speaks to the overall need that they may have. If the location isn’t right for them, then you have to let the staging highlight all the reasons why the location doesn’t really matter.
Proper staging will show them how to make it work.
2. Narrow Down the Niche
When it comes to staging a property to attract a particular buyer demographic, specificity matters. You have to consider who the house is really for and market the home to that buyer.
Is the home located in the city and therefore needs to be staged to attract a young hip single male, or is the property located in the suburbs and needs to suit a large family with school-aged kids? Staging not only should speak to the buyer demographics, but also to the home buyer’s psychographics because that matters most when marketing a home.
Psychographics incorporate personality, values, attitudes, interest, and lifestyles. Partnering with a Certified Professional Home Staging company like The Savvy ID, ensures your property will be staged with that in mind.
3. The Deal is in the Details
We believe that every last detail matters, which is why we stage with quality on-trend furnishings, high-end accessories, and custom curated decor pieces. Rather than telling potential buyers about all the key features, we let our staged properties highlight all the home’s assets without the agent having to say a single word.
Seeing is believing, so we create elevated visual stories that make buyers sign on the dotted line. We believe when it comes to staging a property, the smallest details matter because we’re creating a lifestyle that buyers aspire to achieve. Staging is about creating a comfortable and luxurious design that appeals to the widest range of potential buyers (that fit the target demographics and psychographics, of course!).
It should entice buyers to want to see more, and to emotionally connect with the home. This is why we carefully select certain rugs for a specific room, certain pillows for the sofa, artwork, vases, and chairs, etc. that speak to the buyer’s lifestyle.
We know when our staging is super effective because often times, the buyers will purchase several rooms of furniture when they buy the house.
4. Tech is Always Trending
The best time to invest in technology is when you’re putting your staged property on the market. A smart home allows its future buyers to control appliances, thermostats, lights, and other devices remotely using a smartphone or tablet.
Smart homes provide homeowners with convenience. To remain competitive and to separate your property from the competition, you must make these upgrades to attract busy young home buyers.
5. A Picture is Worth Hundreds of Thousands
Now, let’s make sure you don’t waste your investment on just having the property staged. You must also use a professional real estate photographer to help attract buyers online first. Make buyers want to see your beautifully staged property in-person.
Professional staging and real estate photography go hand-in-hand. All buyers shop online first before ever stepping foot inside the house. Remember, a picture is worth a thousand words and a nicely staged property can literally increase a home’s property value.
For the best results, contact The Savvy ID Home Staging for your next listing appointment. It will make the biggest impact on your bottom line. We can help your seller get their return on investment and secure a speedy sale.
Until next time,
Katherine